Cluely
Built Cluely’s inclusive brand identity, uniting intelligence, global connectivity, limitless scalability, & the energy of diverse voices and meeting cultures.
Client
Independent Project
Role
Product Designer
Period
3 weeks
Overview
Designed a comprehensive brand identity for Cluely, symbolizing global connection, intelligence, and limitless scalability. The visual system employs a clean white foundation infused with diverse colors and material textures, expressing inclusivity and diversity while ensuring clarity, adaptability, and consistency across platforms for a scalable brand presence.
Logo Story
I designed Cluely’s Super AI Hero Dot logo by combining a dynamic circle with a glowing central dot, symbolizing intelligence, energy, and global connection. The dot breaks beyond the circle to represent breakthrough, while the outer speech bubble shape conveys communication and collaboration, aligning with Cluely’s vision of uniting people and ideas through AI.
Color Story
Utilized sky blue as the primary color to convey trust and cutting-edge technology, complemented by a broader spectrum of secondary colors and rich material variations. This expanded palette expresses diversity and inclusivity while reinforcing Cluely’s adaptability and the dynamic essence of AI technology
White ver. Story
Created a versatile design system based on a white foundation enriched with diverse colors and material textures, conveying inclusivity and the multifaceted nature of modern collaboration. This approach visualizes the openness and adaptability of AI technology while establishing a scalable branding system for a consistent brand experience across platforms.
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