Cosmetic - Belif
Led the branding and digital design for Belif’s skincare experience, developing playful and youthful campaigns, Sephora retail visuals, and an intuitive shopping flow centered around hydration-focused products and everyday skincare essentials.
Client
In-House
Role
Brand Part Lead
Period
2 years
Overview
As Part Leader for Belif’s skincare brand experience, I led the visual direction and digital design of youth-focused hydration and sun care campaigns, creating playful yet refined branding that strengthened Sephora retail presence and customer engagement across digital touchpoints.
Challenge
Launching through Sephora in the U.S. market was challenging due to intense competition, low brand awareness, and the need for localized branding and communication.
Objective
As Brand Manager, I led the brand direction across campaigns, digital experiences, and retail communication to create a cohesive customer experience.
Result
The launch delivered stronger market visibility, more consistent branding, and a polished premium presence within the U.S. beauty market.
More detail
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