LG Vehicle Cockpit
Contributed to the visual design and HMI prototyping of LG’s Future AI Cockpit—a unified showcase of all in-car technologies, integrating eye tracking, gesture, proximity, and conversational AI into one cohesive brand experience presented at CES and global motor shows.
Role
Product /Brand Designer : A lean, startup-size team within a focused division
Team
PM, 2 Product Designer, 4 GUI Designer / 30 Developers, 1 Design agency
Period
2016 - 2018, annually
Overview
At LG, I contributed to the design and prototyping of an advanced vehicle cockpit that represented the full integration of LG’s in-car technologies—spanning eye and head tracking, gesture, proximity, and conversational AI systems. I created visual narratives, motion videos, and interactive HMI prototypes that showcased this ecosystem as a cohesive, branded experience at CES and global motor shows.
Challenge
How might we visually communicate the full scope of LG’s in-car technologies including AI voice, eye and head tracking, gesture, proximity, and driver monitoring within one cockpit experience that feels intuitive, futuristic, and human-centered?
Objective
The goal was to unify LG’s diverse in-car technologies into one cohesive brand experience, while designing interactive HMI and motion visuals for CES presentations. The project aimed to translate complex AI systems into simple and engaging visual stories that communicate innovation with clarity.
Result
The LG Future AI Cockpit became a flagship showcase representing LG’s complete vehicle technology ecosystem. Through illustrated storytelling, motion visualization, and functional HMI prototypes, the cockpit allowed audiences to intuitively understand complex AI interactions. It was featured at CES and global motor shows as a visual symbol of LG’s vision for AI-driven mobility.
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