LG IFA & CES
Directed LG’s annual AI-driven smart home showcases at IFA and contributed to CES exhibitions, leading end-to-end creative direction and global collaborations with Google, Amazon, IFTTT, and Innit to elevate LG’s AI innovation and lifestyle integration.
Role
Product Manager, PM
Team
PM / 8 Product Managers / 20 Developers w/ Experiential Marketing Agency
Period
10 months, 2018 - 2019
Overview
Led the overall direction of LG’s AI-driven smart home showcase at IFA and contributed to CES exhibitions, shaping both creative vision and execution across concept design, spatial experience, signage, media, sound, and brand identity. Collaborated with Google, Amazon, IFTTT, Innit, and global wine brands to present cross-platform intelligence and lifestyle integration. The work strengthened LG’s position in AI innovation and expanded its global brand partnerships.
Challenge
Designing annual AI-driven smart home showcases required developing a fresh creative vision every year while ensuring consistency with LG’s global brand identity. It was challenging to balance innovation, storytelling, and cohesion across diverse exhibition formats and rapidly evolving AI technologies.
Objective
To highlight LG’s cutting-edge ThinQ AI as an open, connected ecosystem that seamlessly integrates with other AI platforms such as Google and Amazon, extending into robotics and intelligent home automation to position LG as a leading technology innovator.
Result
Delivered yearly IFA and CES showcases that demonstrated LG’s leadership in AI and robotics integration, enhanced brand perception as a future-focused technology company, and strengthened global partnerships through immersive, cross-platform smart home experiences.
More detail
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