Romey's works

LG Smart Home
Unified Control Across Web, Mobile, Robotics,
and Connected Home Devices

Designed a family-centered smart home experience that enables users to seamlessly monitor and control connected appliances, robots, and AI-powered home services through web, mobile, and robotics interfaces.

Client

Internal Project

Role

Product Designer

Team

1 PM / 3 Product Designers / 3 GUI Designers / 5 Developers / UX Agency

1 PM / 3 Product Designers / 3 GUI Designers
/ 5 Developers / UX Agency

Period

6 months,

Overview

LG Smart Home Ecosystem

: Connected Experiences for AI-Powered Family Living

LG Smart Home Ecosystem

: Connected Experiences for AI-Powered Family Living

Unified Control Across Web, Mobile, Robotics, and Connected Home Devices
Designed a family-centered smart home experience that enables users to seamlessly monitor and control connected appliances, robots, and AI-powered home services through web, mobile, and robotics interfaces.

What I did

UX planning, Research, UI Design: Wireframe, Prototyping, User Test

Research

A user survey was conducted on families with children in the U.S.

and multigenerational households, including townhouses in

California, where advanced smart homes and smart appliances

are fully installed.

Planned and designed all scenarios and voice commands for Google-connected LG appliances, developed by the LG
engineering team and integrated with Google AI.

Challenge

The LG ThinQ app suffered from a fragmented UX and limited AI integration, resulting in inconsistent smart home control and usability gaps across global markets. Families faced difficulty in safely and intuitively managing appliances across multiple devices and generations, highlighting the need for a unified, family-centered smart home experience.

Objective

To create a seamless, AI-powered smart home experience that supports safe and intuitive appliance control and shared access for all family members. This involved improving appliance pre-configuration, enabling fluid AI-driven control, optimizing energy usage based on user behavior, and enhancing usability for multi-generational households globally.

Result

The redesign increased platform engagement and performance, achieving a 43% rise in daily active users, 24% energy savings, 37% improvement in AI voice recognition accuracy, and a 51% boost in international retention. The unified, family-centered experience set a new benchmark for global smart home platforms and enhanced convenience, safety, and connected interactions for families worldwide.

Trusted Face Authentication Experience

Designed a seamless biometric authentication experience across

mobile and home robotics, enabling trusted identity verification for

every family member—from children to older adults.

Planned and designed all scenarios and voice commands for Google-connected LG appliances, developed by the LG
engineering team and integrated with Google AI.

Checks grocery inventory and orders missing items online

Designed an AI-powered experience where Chloe monitors

grocery inventory, identifies missing items, and seamlessly

orders essentials online.

Planned and designed all scenarios and voice commands for Google-connected LG appliances, developed by the LG
engineering team and integrated with Google AI.

AI-Powered Personalized Music

Designed an AI-powered music experience where Chloe

recognizes each family member and plays personalized music

based on their age, preferences, and daily activities, creating

shared moments at home.

Planned and designed all scenarios and voice commands for Google-connected LG appliances, developed by the LG
engineering team and integrated with Google AI.

Connected LG Ecosystem

Designed a unified mobile experience that connects LG smart

devices, enabling TV control, game interactions, personalized

content recommendations, and proactive maintenance alerts

for consumables and potential issues before they occur.

Planned and designed all scenarios and voice commands for Google-connected LG appliances, developed by the LG
engineering team and integrated with Google AI.